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The problem they arrived with
Gulf Fresh delivers chilled and frozen goods to supermarket chains across Doha. In the summer before FMS, five per cent of loads were refused at the receiving dock for temperature, and every refusal was a dispute: the driver said the reefer had run, the store said the product was warm, and nobody had a record.
What was installed
- Cold Chain on twenty-eight trailers: two probes per compartment, door sensors, reefer monitoring.
- Breach limits per product class, with escalation to the dispatcher after five minutes unacknowledged.
- A per-delivery temperature report, emailed to the receiving store on arrival.
What happened
The door sensors found the cause in the first week: at three multi-drop stores, drivers were leaving the rear door open through the whole unload, and the compartment was climbing past eight degrees in under four minutes. A breach alert to the driver’s phone at ninety seconds fixed most of it. A conversation about the remaining two drivers fixed the rest.
0 loads refused for temperature, June to September
The delivery report ended the disputes. Each store receives the temperature curve, the door events and the reefer state for its own delivery before the driver has left the yard.
The stores stopped arguing with us because we started sending them the graph.
Distribution manager, Gulf Fresh
What they use now
Cold Chain and Fleet Control. The monthly compliance export goes to their auditor unchanged.